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Another Wednesday, another Redefining Barter Blog post! This week's blog is all about building brand trust and customer loyalty through the creation of a customer service/support plan for your business...
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Making customer service and support a priority for your business in person, online and via social media is necessary as it allows your business to turn unhappy customers or a bad experience into a good one and oftentimes leads to creating more loyal customers as well! Some mistakes, things going wrong, off days, bad customer experiences, etc are normal and unavoidable in a business - but how you handle these events is what says the most about your business and its brand. ⁣
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Instead of letting a customer leave with a bad experience, try one or more of these tips:

-If you are there when a situation arises, take the customer aside and give them the time to speak their mind and give your business some constructive criticism in a respectful manner so that you can try to assess the situation and find a solution that would solve the issue for you and the customer, ensuring they don't leave feeling upset 

-Inviting them to come back another time and enjoy a complimentary product or service to give your business another try ⁣
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- Simply asking if there is any way to make their experience better this time or going forward ⁣
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- Have an email address or phone number that the customer can use to contact you about a situation ⁣if you aren't present when the issue occurs 

-Record customer service calls and/or your brick and mortar store to analyze the recordings/footage and use this as material for your staff to learn what to do and what not to do in difficult situations. 
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By using these methods to handle unhappy customers, you'll not only turn negative situations into positive ones but ⁣build brand trust and loyalty for your business at the same time! ⁣Try out these methods to build your own customized customer service plan for you and your staff to use in a multitude of difficult situations. 
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Want more small business tips? Read a similar post on How To Create Meaningful Connections With Your Customers or head over to our Redefining Barter Blog Gallery for all the small-business related content! Don't forget that a new post goes up every week. Thanks for reading and we'll see you next Wednesday! 
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