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When running a business, many of your top priorities likely revolve around your customer base. Without them, your business wouldn't exist! While there are many ways to meet the needs of your customers through your business, here are some easy ways to not only make your customer base happy but how to also make meaningful connections with them to keep them coming back to your business again and again: 

 

Ask Questions: Ask how a customer heard about your business, and if there is any way you can cater to your customer's needs more successfully. Even simply asking how a customer's day is going is a step in the right direction. Showing how much you care about those supporting your business is a key component in building a relationship with them.

 

Remember Names: Remembering and using the names of regular customers is important in making them feel special for continually supporting your business. Try making it easier on yourself by rhyming something memorable with their name in your head. Or, focus on your conversation with regular customers, while actively remembering their face and name while talking to them. Another helpful tip is to repeat their name to yourself. After a little bit of practice - becoming a pro at remembering your customer's names will help in fostering a better connection between yourself and your customer base.

 

Engage: Engage with your customers & followers on social media! It's great to make sure that you're responding to comments and any feedback on all social media. Having a strong social media presence, that captures the basis of your brand and company values helps customers feel as though they can understand and connect with the people running the business - YOU!

 

Saying Thank-You: Thank your customers! Show a little appreciation for those who support your business. Handwrite some thank-you notes to put in with your products, or leave these notes with customers after completing a service. Another option is to put a sign up in a visible spot within your business that thanks to your customers for their support. Thanking regular as well as new customers is important as both deserve some recognition for choosing to support your business. Thanking your customers will go a long way in establishing meaningful connections that will keep them coming back.