How To Manage Your Time And Capacity Effectively
May 11th 2021
How To Manage Your Time And Capacity Effectively When you're starting a new business or managing a small business, you'll end up wearing many hats. This means, that without a huge budget, you'll need to learn how to manage your time and capacity effectively and know how to "choose your battles", especially when it comes to decisions that affect your bottom line. So, today we're talking about capacity and how best to manage it!
Always start by setting small, achievable goals that you can build on. Success breeds more success, and if you keep your goals within your current capacity, you'll have more momentum to push your business forward.
Especially when it comes to marketing - which is often a large expense - these are four actionable areas to focus your time and money on:
1. Email Marketing: It seems the most direct results of any digital marketing activity. You already have customers that like you. They just need to be reminded to come back every once in a while!
2. SEO: It’s a lot easier when your name has some weight behind it. Once your business has some authority, you can go after bigger keywords and rank for them more quickly.
3. Consistent updates to your website: Keeping things fresh, in both design and content, will not only make you more attractive to Google, but it will also help you constantly refine the sales funnel on the site.
4. Strong social media presence: In this day and age, social media is a key tool for the large majority of businesses. Making sure that you have a direction and plan of execution for your social media pages that align with your business and resonate with your followers/customers is crucial for success! Ensure that your hashtags are optimized to your posts, your content is of high quality/engaging and that you are posting at the most optimal times for best engagement. Many online applications such as Tailwind can help with this if you are new at managing social media and need some help in this department.
By beginning to implement these three strategies into your business plan, you will be on your way to managing your business' capacity efficiently and effectively!