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Happy Wednesday and welcome back to another Redefining Barter Blog post! Today we're discussing why it's important to identify 1 thing you want your business to be known for how to keep that at the forefront of your customers' minds... 

To get started with this concept, try out:

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• Identifying 1 thing, big idea or theme that you want your business to be known for and try to naturally work it into at least 3 different conversations each day. This will not only keep your business "fresh" in your network's mind but will also help you distil your goal down into a conversational "elevator pitch" so that when you meet new potential customers, it feels natural to explain what you do and why you do it without being too "sales-y". ⁣

• Creating a brand image and marketing strategy based around the 1 thing, big idea or theme that you want your business to be known for by weaving it into your logo, social media feed, interactions with customers and so on will help what you want your business to be known for stand out easily no matter how people are interacting with your business! 

• Making sure that your team fully understands, and is on board with your business' identity is crucial as it should be infused into their work as well so that there is an element of consistency throughout your brand and the products/services that it provides. 

• Have regular meetings to check-in and discuss if everything you are doing aligns with your newfound brand image and what other ways and aspects of your business you can alter to fit your brand image/identity better. 

By identifying 1 thing you want your business to be known for and then allowing your business to become its identity, this will be blatantly apparent to your customers and likely stick with them as a friendly reminder of what your business is all about! Want to read more small business-related content? Click here to view our Redefining Barter Blog gallery...