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We're sure you've been hearing a lot lately about how to "pivot" your business, but the truth is, pivoting takes a lot of work, foresight, planning, and ultimately the ability and resources that many small businesses don't have access to - any in many cases, it's not entirely necessary.

DIFFERENTIATION - that is, finding what makes your business and how you do it unique from your competitors - is the key to long term success: a success that will take you past the end of COVID-19, past the ups and downs of market trends and continue to propel you into the future.
 

But HOW can you go about differentiating yourself from the competition? BE AUTHENTICALLY DIFFERENT.


PUT PEOPLE FIRST. Position your product or services in a way that serves people and what they need. Don't "sell": offer to help, offer value, offer advice, and become the resource people turn to. They'll remember who was there for them when they needed it the most.

MEET PEOPLE WHERE THEY ARE AT. COVID-19 has placed many small businesses in a position of loss: loss of clients, loss of capital, loss of energy. Recognize this, and get creative - help your customers reimagine ways of doing business with you. Bartering is a great way to ease the financial pressure and shows your flexibility and willingness to work WITH a customer.

CREATE, DON'T COPY. Be the industry leader you looked up to when you first started your business. Create the conditions in your business for that success. Take that success and use it to inspire others. Don't waste your energy on trying to copy what other businesses are doing.

FOCUS ON FINDING AND APPEALING TO YOUR NICHE MARKET: 
 Ensure that you are catering to your niche market properly by 

- Continually focus on making sure that your products and services are optimized to your niche market/customer base

- Focus on SEO and creating organic growth through the utilization of SEO on your website

- Find your niche and stick to it! Become specialized in delivering what your niche market needs so that you stand out from other brands

- Invest in your digital marketing strategy to allow your niche to understand your brand and connect with you via social media platforms

-By implementing these strategies into your business, you will help your niche market find you and keep coming back 

CREATE MEANINGFUL CONNECTIONS WITH CUSTOMERS. Your customers are the basis of your business. Without them - you simply wouldn't exist! Click here to read our blog post on How To Create Meaningful Connections With Your Customers. 

We hope that this list of ideas gives you some ways to adapt and weatherproof your business to handle anything the world throws at it and hopefully have fun doing it! If you'd like to read more small business-related tips - click here to view our blog gallery on a variety of helpful topics.